The Total Economic Impact™ of Everbridge CEM Platform

This Forrester commissioned Total Economic Impact™ (TEI) study provides readers with a framework to evaluate the potential financial impact of a CEM (Critical Event Management) Platform on their organizations.

Benefits, Costs, and Risks

We asked Forrester to speak to decision-makers from organizations that used our critical event management (CEM) platform to manage operations during this unprecedented time and to see what impact their investments had on their organizations’ move to remote work and, in some cases, their eventual return to work.

Not long after the completion of the original study, the world experienced the critical event of all critical events: the global COVID-19 pandemic.

To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four customers with experience using CEM Platform.

For the purposes of this study, Forrester aggregated the experiences of the interviewed customers and combined the results into a single composite organization.

Prior to using the platform, these organizations typically relied on data from multiple news feeds to monitor developing critical events, such as severe weather, wildfires, political unrest, and terrorism. They also employed teams of analysts to assess the potential impact of these events on their businesses and recommend or execute mitigation plans.

As many of the customers interviewed were global organizations, the wide-ranging nature of their news feeds, risk intelligence sources, and internal data sources required analysts to spend precious time sifting through the “noise” of worldwide events to identify those that might impact company assets. They faced additional delays as companies identified appropriate personnel in remote locations and notified them (in their own languages) and as they launched teams into action.

Often, companies wasted time and resources when activating erroneous or outdated notification lists and protocols at this local level. After their investment in Everbridge’s platform, customers could respond to and contain critical events more quickly and effectively, thus better-protecting employees, business partners, and company assets.

As a result, the companies saw reductions in property damage, unplanned manufacturing, and IT downtime, and lost employee productivity totaling more than $9.1 million (€7.6 million) over the course of three years.

Download the updated study to learn:

  • The ROI of proactively managing critical events, including the COVID-19 pandemic
  • Cost savings impact and unquantified benefits of a CEM platform
  • Customer case studies showing improved operations while saving time and money

Executive Summary

Threats to the modern organization are growing, and they come from all sides, from severe weather and wildfires to civil unrest, terrorism, and even global pandemics. Everbridge helps security teams cut through the noise to quickly identify, assess and address those threats in order to safeguard company assets and employees.


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