Customer experience is overtaking price and product as the key brand differentiator. The product journey is now the customer journey, putting shipping and fulfillment at the center of improving the customer experience.
With Amazon’s two- and same-day delivery driving customer expectations, you need an array of distribution tactics to compete.
A ship-from-store strategy leverages store inventory to fulfill orders. This impacts your entire retail network - from supply chain to store operations and customer service. However, when done right, it’s a cost-effective way to compete and pays dividends by driving customer satisfaction.
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Ship-from-store is increasingly becoming an important fulfillment option as customers demand convenience.
Retailers that leverage an optimal ship-from-store strategy are in a better position to compete and meet customer expectations, driving satisfaction, brand loyalty, and sales.